Instead of Madewell, Check Out These 7 Sustainable Brands

If you love Madewell’s denim but want to shop from brands with stronger sustainability practices, you’re in luck. Several labels offer the same easy, everyday silhouettes, often at similar price points, but with better materials and more transparent production.

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Below, we’ve rounded up the best Madewell alternatives for jeans and other denim essentials, focusing on brands that match the style and quality while raising the bar on environmental and social responsibility.

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Each one delivers the same kind of timeless, versatile pieces — just made with a lighter footprint.

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Everlane offers clean, timeless denim cuts like slim, straight, two “Way-High” silhouettes made from organic cotton and innovative stretch yarn. Its jeans retail around US $68–$128, making them quite comparable to Madewell’s mid-tier denim. The brand uses certified organic cotton, low-impact dyes, recycled trims, and is made in factories that prioritize water recycling and reduced chemical use.

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Levi’s delivers the heritage denim vibe that Madewell fans love — from 501s to straight, slim, and high-rise fits — but with more emphasis on durability. Their jeans often range from ~$40 to $98 for core styles. Levi’s has made big strides in reducing water use via its Water < Less™ finishing process (cuts up to 96% of water per pair) and encourages repair/reuse through its Tailor Shop program.

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Also read: 5 Easy Ways to Repair Jeans

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Armedangels’ denim is softly tailored and minimalist, with fits like wide, straight, skinny, and barrel, echoing Madewell’s versatile, relaxed aesthetic. Its jeans are priced around $80–$160 for different cuts. The brand uses GOTS and GRS-certified organic or recycled cotton, avoids harmful chemicals in its “Detox Denim” line, and produces under fair labor conditions.

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Asket’s denim is purposefully simple and built to last. Its Japanese-milled organic jeans come in raw, regular, and loose fits, very similar in feel to Madewell’s durable denim. A pair costs about US $200. Asket uses 100% organic cotton from heritage mills, recycled metal buttons, and works with factories in Italy that prioritize transparency and low-impact production.

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Edwin offers high-quality Japanese denim with a heritage, workwear-inspired feel that resonates with Madewell’s vintage-leaning pieces. Its styles include selvedge, loose straight, and tapered fits, typically made with rigid or softly washed fabrics. The brand is known for long-lasting construction, durable raw denim, and mindful sourcing.

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Kings of Indigo crafts denim that mixes American workwear style with Japanese denim detailing. The brand’s fits include slim, regular, cropped, and relaxed styles, very much in line with Madewell’s aesthetic. Its jeans usually cost around $120–$195. The brand uses organic and recycled cotton, is Fair-Wear certified, employs solar-powered energy in production, and designs for repairability.

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Warp & Weft offers the same relaxed, everyday denim style like straight-leg and tapered jeans, something that Madewell is known for, but it emphasizes water-efficient production and transparent supply chains. It owns its own production facility, allowing it to have greater visibility into manufacturing and labor practices.

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