14 Sustainable Brands Founded by Black, Brown, and Indigenous Leaders

These brands build products rooted in heritage, equity, craftsmanship, and environmental responsibility — and they're led by Black, Brown, and Indigenous leaders.

They're cleaning up the planet, bettering our communities, and paving the way for a more sustainable future.

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Beauty and Personal Care

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Celebrating Afro-Latina Texture

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Founded by Julissa Prado, a Mexican-American entrepreneur of Afro-Mexican heritage, Rizos Curls creates clean, cruelty-free haircare designed for curly and coily textures.

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Indigenous-Owned Beauty with Purpose

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Founded by Jenn Harper (Ojibwe), Cheekbone Beauty is one of the first Indigenous-owned cosmetics companies in Canada.

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Modern Latinx Hair Rituals

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Founded by Babba Rivera (Swedish-Chilean entrepreneur), Ceremonia is a clean haircare brand inspired by Latin American beauty traditions.

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Accessible, Transparent Skincare

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Founded by Priscilla Tsai, a Taiwanese-American entrepreneur, Cocokind focuses on affordable skincare made with responsibly sourced ingredients.

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Science-Backed Skincare with Sustainability in Mind

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Co-founded by Charlotte Palermino (of Filipino heritage), Joyce de Lemos, and Marta Freedman, Dieux creates reusable and refillable skincare solutions, including its cult-favorite reusable eye masks.

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Intentional Body Care

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Co-founded by Rebecca Zhou (Chinese-American) and Annie Kreighbaum, Soft Services focuses on effective, minimal, and lower-waste body care products.

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Period Care & Skincare Reimagined

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Founded by sisters Taran and Bunny Ghatrora (South Asian entrepreneurs of Indian heritage), Blume creates clean skincare and period care products.

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Black-Founded Legacy Brand Centering Community Commerce

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Founded in Harlem in 1991 by Liberian entrepreneurs Nyema Tubman and Richelieu Dennis, SheaMoisture built its foundation on community trade and ethically sourced shea butter from women’s cooperatives in West Africa.

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Fashion and Apparel

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Luxury Fashion Rooted in African Artisanship

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Founded by Abrima Erwiah (Ghanaian-American) and co-founded by Rosario Dawson (Afro-Latina), Studio 189 is a Black-owned and Black-led fashion brand that centers African craftsmanship.

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Upcycling Cultural Narratives

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Founded by Priya Ahluwalia, a British designer of Indian and Nigerian heritage, Ahluwalia is known for transforming deadstock fabrics and surplus garments into elevated menswear.

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Sustainable Feminine Design with Purpose

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Founded by Black American designer Tracy Reese, Hope for Flowers prioritizes ethical production, organic and recycled materials, and transparent supply chains.

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Size-Inclusive Activewear from Recycled Materials

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Founded by Vietnamese-American husband-and-wife duo Quang and Ellie Dinh, Girlfriend Collective built its reputation on transparency and sustainability.

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Streetwear That Reclaims Indigenous Identity

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Founded by Joey Montoya (Lipan Apache), Urban Native Era is a Native-owned apparel brand known for its “You Are On Native Land” message. The brand blends activism and streetwear while supporting Indigenous communities and visibility movements.

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Community-Centered Design Rooted in Lakota Traditions

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Founded by Megan Bull Bear (Sicangu Lakota), Lakota Made produces apparel and goods inspired by Lakota values and artistry.

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