6 Vegan and Cruelty-Free Mascaras We Recommend

Mascaras that deliver dramatic length, volume, and definition to your lashes without petrochemical-derived ingredients are rare, but some sustainable beauty brands offer just that.
Using natural ingredients, these formulas are vegan and cruelty-free while remaining free of phthalates, parabens, and synthetic fragrances. You can enhance your lashes without compromise.
(While the definition of "natural" products can be subjective, we use it here to describe products made from bio-based ingredients.)
Lash Serum Mascara from Attitude
Attitude's Lash Serum Mascara is vegan, EWG verified, and contains a majority (97%+) of natural ingredients. It has Tahitian microalgae for increased lash density and Omega-6-rich flower oils to revitalize your lashes. Gentle enough for all eye types and tested (not on animals) to be non-irritating, it comes in FSC-certified cardboard boxes with clear instructions for tube disposal and recycling.
Uprise Mascara from Cheekbone Beauty
Cheekbone Beauty's Uprise Mascara delivers a full, defined look without the weight. Its clean, vegan, cruelty-free formula features natural volcanic pumice stone and responsibly harvested waxes from sunflower, carnauba palm, and Japan wax trees to beautifully enhance and define your lashes. The fast-drying formula prevents transfer and flaking. Argan oil moisturizes and supports lash growth, while the specially designed brush separates lashes and adds fullness.
Zero Waste Mascara from Izzy Zero Waste Beauty
A refillable mascara that comes in a plastic-free, medical-grade stainless steel tube that's built to last. This sustainable mascara delivers dramatic volume, perfect separation, and lasting lift with a clean, buildable formula that's 100% vegan and cruelty-free. The zero-waste system couldn't be simpler — when empty, return your tube in the prepaid mailer, and Izzy will clean, sanitize, and reuse every component.
Organic Mascara from Odylique
Odylique's Organic Mascara glides on smoothly with a fast-drying formula that won't leave you waiting. Packed with nourishing plant extracts like aloe vera, calendula, and sea buckthorn fruit, it beautifully defines and separates lashes while actually caring for them. This gentle, cruelty-free formula is perfect for sensitive eyes and contact lens wearers, as it's completely free from synthetic chemicals, solvents, fibers, plasticizers, preservatives, toxic metals, and other harsh ingredients.
Essential Mascara from Elate Beauty
Elate Beauty's Essential Mascara is perfect for sensitive eyes with its water and sweat-resistant formula that stays put all day. Housed in a recyclable glass tube with a lash-hugging wand, this refillable mascara contains organic white tea packed with antioxidants for healthier, stronger lashes. Apply lightly for length or build for volume — it even doubles as an eyebrow product! When you're ready for a refill, simply clean your wand with hot water and soap, sanitize with isopropyl alcohol, and insert it into your new refill.
Mascara 101™ from Saie
Saie's Mascara 101™ delivers an instant boost for longer, lifted lashes with its thick, buildable formula that works overtime from root to tip. It uses a powerful blend of organic beeswax (makes it non-vegan, though) for coating and lengthening, moisturizing shea butter for silky smoothness, and a mineral-rich Hydra-Mineral Complex for added strength. It's Leaping Bunny Certified cruelty-free, so you can feel good about what you're putting on your lashes.
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