9 Natural Shampoos and Conditioners You Should Try

Similar to most deodorants and body washes, a lot of shampoos and conditioners also contain petrochemical-derived ingredients such as parabens. Since these ingredients come from fossil fuels, they release significant carbon during production. Also, when we use them, they flow directly from our bathrooms into our waterways. These ingredients are also harmful to our health as they can disrupt endocrine function and fertility, and may cause psychological effects.

So it’s best to switch to products that use more natural ingredients. Now, the definition of "natural" products can be subjective. We use it here to describe products made from bio-based ingredients.

Here are some of the sustainable brands that make shampoos and conditioners from biodegradable, bio-based ingredients that keep us and our planet safe:

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Plaine Products

Refillable shampoo and conditioner

Plaine Products shampoo and conditioner are Plaine and simple and are made of clean, biodegradable ingredients. They are vegan, cruelty-free, GMO-free, and do not contain ingredients such as sulfate, palm oil, or silicone, making them safe for kids and those with sensitive skin as well. Both shampoo and conditioner come in refillable, returnable aluminum bottles, which eliminates the need for single-use plastic. The brand’s shipping materials are made from 95% post-consumer waste.

Everist

Shampoo and conditioner concentrates

Most shampoos and conditioners contain more than 70% water. Everist has smartly removed that and created a concentrate that comes in recycled and recyclable aluminum tubes and tins. The shampoo and conditioner concentrates are made from plant-based and biodegradable ingredients. These vegan and cruelty-free options are free of silicone, sulfate, and synthetic fragrance.

Innersense Organic Beauty

Liquid shampoo and conditioner in recycled plastic

Innersense Organic Beauty abides by strict EU standards to manufacture all of its products, including shampoo and conditioner. That means that the brand avoids parabens, phthalates, microplastics, and many other petrochemical-based ingredients in its products. The shampoo and conditioner are packaged in 100% post-consumer recycled (PCR) HDPE plastic, which is widely recyclable, supports a circular economy, and reduces the need for virgin plastics.

Bathing Culture

Refillable shampoo and conditioner

Bathing Culture crafts its shampoo and conditioner using biodegradable, plant-based ingredients and natural minerals. Its fragrances, inspired by California's wilderness, are 100% natural and are made by combining more than 10 plant oils and resins. Both the shampoo and conditioner are vegan, cruelty-free, and exceed numerous clean beauty standards. For packaging, the brand uses recyclable glass and 100% recycled plastic bottles sourced from post-consumer waste. The brand offers refills at more than 200 stores nationwide, and through a partnership with Pact, it helps recycle difficult-to-recycle items like dispensing caps.

Wild

Shampoo bars

Wild’s shampoo bar lasts 2-3 times longer than liquid shampoo with its concentrated, plant-powered formula. It’s vegan, cruelty-free, and free of aluminum salts, parabens, and sulfates. Wild offers three great-smelling scents that are enriched with natural ingredients like sweet almond oil and jojoba oil. The bar comes in zero plastic packaging, and every purchase helps grow the Wild forest through the brand’s partnership with ONAMISSION.

HiBAR

Shampoo and conditioner bars

HiBAR offers all-natural, plant-based, plastic-free shampoo and conditioner bars. These bars come in recyclable cardboard packaging that eliminates the need for plastic bottles. These bars have a unique shape designed to fit comfortably in your hand for easy use. Although they look compact, each bar can last as long as 2-2.5 times the big plastic bottles of liquid shampoo and conditioner. These cruelty-free bars are made in HiBAR’s own factory in Minnesota.

Ethique

Shampoo and conditioner bars

Ethique’s shampoo and conditioner bars are cruelty-free, certified by Leaping Bunny, and fully vegan with PETA certification. These bars meet the strict EU and UK cosmetic regulations and offer a plastic-free, home-compostable alternative to liquid shampoo and conditioner bottles. For every online order, the BCorp-certified brand plants a tree.

Meow Meow Tweet

Shampoo and conditioner bars and concentrated powders

Meow Meow Tweet makes shampoo and conditioner bars that come in a paper box that you can recycle, repurpose, or compost. The shampoo and conditioner use vegan, cruelty-free ingredients sourced from women-owned suppliers who support regenerative farming. The brand also sells shampoo and conditioner powder, to which you can add water at home. These powders come in a metal bottle that you can refill or repurpose.

Prose

Custom shampoo and conditioners

Prose creates custom shampoo and conditioner uniquely formulated for your specific hair and scalp type. The brand considers over 80 factors — from your hair type to your zip code — to create a personalized formula. Its products are tailored to your individual needs and free of sulfates, parabens, phthalates, and silicones. Also, all the formulations are cruelty-free and PETA-approved. To reduce plastic waste, customers can opt out of receiving pumps after their first order. Subsequent shipments include a single paper insert with a PDF link, creating more sustainable packaging.

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May 21, 2025
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