5 Brand Rating Tools You Can Actually Trust
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Trying to shop more consciously should not feel like solving a mystery. But with every brand calling itself “sustainable”, “eco-friendly”, or “clean”, it is harder than ever to know whom to trust. That is where brand rating tools come in. These platforms analyse everything from ingredient safety and supply chain transparency to worker rights and environmental impact, giving you a clearer picture of what you are actually supporting.
Here are 5 tools you can rely on to make smarter, lower-impact choices.
1. The Commons: Community-Powered Brand Ratings
The Commons is a shopping companion that helps you make choices that are better for people, communities, and the planet. It shows you the real impact of the brands you support through expert ratings and verified community reviews, so you can spend more intentionally.
Good for: clothing, wellness, home, and beauty
Highlights:
- Combines community knowledge with verified public data
- Includes certifications and clear explanations of what they mean
- Allows users to explore values like ingredients, packaging, and emission tracking and reduction
Why is it trusted:
The Commons avoids shallow labels and focuses on transparent, evidence-based insights gathered from real people and credible data sources.
2. Good On You: Ethical Fashion Ratings
If you have ever wondered whether a clothing brand is ethical, Good On You is the gold standard. It evaluates thousands of fashion labels based on how they treat people, planet, and animals.
Good for: clothing, footwear, accessories
Highlights:
- Scores based on labor rights, environmental impact, and animal welfare
- Clear, easy-to-read ratings
- Covers everything from fast fashion to luxury
Why is it trusted:
Good On You uses a transparent rating framework and credible third-party sources instead of relying on brand marketing alone.
3. EWG Ratings
EWG (Environmental Working Group) is one of the most respected health safety watchdogs in the U.S. Their Skin Deep and EWG VERIFIED ratings focus on toxicity, allergens, and the overall safety of ingredients used in beauty, personal care, and household products.
Good for: skincare, makeup, cleaning products, water quality
Highlights:
- Ingredient by ingredient hazard analysis
- Strong database of scientific and regulatory research
Why is it trusted:
EWG is transparent about methodology and deeply rooted in scientific review, making it a go-to for safety-first consumers.
4. Yuka: Quick Food and Cosmetics Scanner
Yuka is perfect for shoppers who want an instant read on whether a product is healthy. Scan a barcode, and Yuka assigns a score based on nutrition, additives, and ingredient risks.
Good for: grocery items, cosmetics, personal care
Highlights:
- Super user-friendly
- Flags questionable additives or risky ingredients
- Suggests cleaner alternatives
Why is it trusted:
Yuka is simpler than EWG, but its transparency about how it calculates scores makes it a helpful everyday tool.
5. CodeCheck: Ingredient Transparency Made Easy
CodeCheck sits somewhere between EWG and Yuka. You can scan a product and learn about allergens, microplastics, hormones, palm oil, and more.
Good for: cosmetics, food, household items
Highlights:
- Clear ingredient explanations
- Flags environmentally harmful ingredients
Why is it trusted:
It draws from reputable ingredient databases and presents the information in a clear and understandable way.
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